Meet the Team
Our team consists of skilled professionals driven by expertise, creativity, and a passion for delivering exceptional results and meaningful impact.
Werner Jooste
Founder of Sales Cadence
Werner has 20+ years of sales experience across SaaS, technology sales, e-commerce, travel tech, bespoke software, and B2B business development. He has worked across the full sales function, from SDR and Account Manager to Business Development Manager, Sales Manager, and agency founder.
Werner combines practical sales leadership with formal and informal training in Sales Management from the University of Cape Town, a BCom in Industrial and Organisational Psychology from UNISA, and an International Diploma in Business Management from Oxford House College. His background spans sales strategy, outbound lead generation, sales process improvement, and coaching founders and sales teams to convert more opportunities into revenue.
Bianca Jooste
Co-Founder of Sales Cadence
Bianca supports the business across sales, marketing, operations, and client delivery. She brings a strong commercial background, with experience in sales, marketing and finance.
Bianca’s background combines marketing, customer service, financial administration, and business operations, supported by a Bachelor of Business Administration in Marketing from IMM Graduate School and a National Diploma in Financial Accounting through the Institute of Certified Bookkeepers.
Trusted By
Our Ethos
Utilising time-tested techniques and sales best practices while remaining up-to-date with the latest trends.
Generating
Leads
We do the hard work to find your ideal leads. You spend less time searching and more time making sales.
Our approach, which utilises multi-channel outreach and world-class copywriting, fosters personal connections that secure more meetings for you.
Maximising
Sales
Advanced sales training for your salespeople ensures that you maximise each opportunity in your pipeline. We educate and train your team on the latest sales methodologies and technologies, paving the way for ongoing success.
Our
Mission
Our mission is to unleash the untapped sales potential for B2B companies worldwide. Our expertise covers lead generation and sales acceleration.
We understand the markets our clients operate in and how to reach their prospects.
Sales Cadence vs Typical Marketing Companies
Marketing creates visibility. Sales Cadence creates qualified sales conversations.
Sales Cadence
Built for pipeline generation
Marketing Agencies
Built for brand and demand generation
Measures success in leads generated and sales conversions.
Success is measured in broader marketing metrics like impressions, clicks, website traffic, etc.
Provides a high level of engagement with clients, involving them deeply in the process to tailor sales strategies.
Engagement varies, providing solutions based on trends and market research rather than specifics.
Dedicated to the sales process, increasing leads and sales.
Handles various tasks from content creation and SEO to branding and media buying.
Operations driven by clients' unique sales objectives and targets.
Operations are driven by market trends, competitor analysis and broader marketing strategy.
Highly specialised service focusing on the end-to-end sales process.
Typically offer a broader range of services, spanning several marketing domains.
Sales Cadence
Measures success in leads generated and sales conversions.
Provides a high level of engagement with clients, involving them deeply in the process to tailor sales strategies.
Dedicated to the sales process, increasing leads and sales.
Operations driven by clients' unique sales objectives and targets.
Highly specialised service focusing on the end-to-end sales process.
Marketing Agencies
Success is measured in broader marketing metrics like impressions, clicks, website traffic, etc.
Engagement varies, providing solutions based on trends and market research rather than specifics.
Handles various tasks from content creation and SEO to branding and media buying.
Operations are driven by market trends, competition analysis, and broader marketing strategy.
Typically offer a broader range of services, spanning across several marketing domains.
We help B2B companies reach decision-makers at brands like these
Frequently Asked Questions
Sales Cadence helps B2B companies generate sales opportunities through cold email, LinkedIn outreach, and sales process support & coaching.
Sales Cadence is best suited for B2B companies with a clear offer, a defined target market, and the capacity to handle new sales conversations.
Sales Cadence can help with both. Depending on the campaign setup, we can generate interested replies, qualify prospects, and book meetings directly into your calendar.
Sales Cadence works with B2B companies across industries such as SaaS, technology, consulting, professional services, recruitment, finance, manufacturing, and business services.
Outbound usually needs a testing period. Some campaigns generate replies within days, but consistent results often take a few weeks of testing targeting, messaging, offers, and follow-up.