B2B Lead Generation Experts
Build a Predictable B2B Sales Pipeline
Without Hiring Full-Time Staff
We help SaaS companies, professional service firms, and B2B teams generate qualified leads, strengthen outbound sales, and improve sales performance.
Revenue problems usually start with gaps in the sales system.
Sales Cadence helps B2B teams find the gaps, fix the process, and build a repeatable sales engine before adding more headcount.
Build a repeatable sales process
Fix the sales processes before hiring
Modernise sales without disrupting revenue
Turn founder-led sales into a team system
Close the gap between leads and sales
Built for responsible B2B outreach
Sales Cadence uses verified business data, compliant outreach practices, and clear opt-out processes to help you start sales conversations without damaging trust.
Three ways to build a stronger B2B sales pipeline
Sales Cadence helps B2B companies create more qualified conversations through LinkedIn lead generation, outbound email, and sales team coaching, then convert more of those conversations into revenue.
SC Grow
B2B Email Lead Generation
Start generating qualified B2B sales conversations in three weeks.
For companies that want verified prospects, strategic cold email outreach, and a managed lead generation system that feeds the sales pipeline.
Pricing from R19,750 per month
Includes verified data, campaign setup, reply monitoring, and weekly reporting.
- Highly personalised and relevant direct email outreach
- Compelling and engaging email and messages
- Start more conversations and book more discovery calls
- Detailed campaign reports and insights
- Generate more leads
- A/B Testing
• More Meetings
Our outbound communications contain a compelling Call-To-Action, inviting prospects to meet with you.
• Increased Direct Website Traffic
Messages include links to your website, case studies and blog posts.
• Brand Awareness
As prospects research online to learn about your company and offerings, your brand visibility escalates.
• Increase in Website and Phone Inquiries
With the surge in direct website traffic, expect a rise in inbound enquiries.
• Increased Sales
Our carefully designed campaigns drive sales conversions straight to your inbox.
SC Connect
LinkedIn Social Selling
Build authority on LinkedIn and turn your network into a business development channel.
For founders, executives, consultants, and sales teams who want stronger visibility, better connections, and more sales opportunities through LinkedIn.
Pricing from R12,500 per month
Includes profile optimisation, connection growth and personalised outreach.
- Engage your audience
- Consistently grow your network
- Personalised connection requests and messages
- Turn personal connections into business relationships
- Enhance your personal and professional LinkedIn profiles
• Network Expansion
Regular efforts to grow your network means new connections, opportunities and leads.
• Personalised Outreach
Customised connection requests and messages provide a human touch that resonates with connections, increasing the chances of successful collaboration.
• Increased Engagement
Captivate your audience with tailored content, keeping them interested and engaged.
• Strengthened Relationships
Personalised messages that create warm conversations.
SC Pro
Advanced Sales Training
Improve discovery, qualification, follow-up, and conversion across your sales team.
For teams that already have leads or sales activity but need a stronger sales process, cleaner pipeline management, and better conversion into revenue.
Pricing from R1,200 per hour
Includes sales process review, call reviews, SDR/AE training, and practical coaching.
- A Custom plan to maximise your sales
- Thorough examination of your sales processes
- A tailored lead generation (SDR) and lead handling (AE) blueprint
- Identify, implement and train your team on the latest sales tech and methods
- Reports & analysis on strengths, and areas needing improvement
- Refine, internalise, and integrate new knowledge into daily operations
- Sales Training and Development empowers your sales team to maximise revenue.
• In-depth Analysis
Thorough examination of your sales process, identifying strengths and areas needing improvement.
• Sales Effectiveness
Introduce best practices and technologies to generate and close more sales.
• Efficiency Boost
Streamline sales processes, automate tasks, shorten sales cycles and free up time to focus on closing more sales.
• Expert Guidance
We bring industry expertise to your sales process, offering guidance and best practices to empower your sales team.
• Continuous Improvement
Regular feedback and refined strategies to ensure continued sales improvement and long-term success.
• More Sales
Efficient systems and better lead-handling translate into more sales.
Need a combined sales growth plan?
Many of our clients opt for more than one service. For example, outbound lead generation works best when your team knows how to handle replies, run strong discovery calls, and follow up properly.
We can combine:
- B2B email lead generation LinkedIn social selling
- Sales training
- Sales process improvement
- Outbound strategy
- CRM and follow-up support
Pricing: Custom Proposal based on scope
Built for B2B teams that need more qualified sales conversations
Sales Cadence works with growth-focused companies that sell complex, high-value products or services and need a more predictable way to generate and convert opportunities.
Start-ups
Build your first repeatable outbound sales motion before scaling headcount.
Scale-ups
Turn early traction into a structured sales pipeline generation system.
Established
Enterprises
Modernise sales processes, improve lead handling, and create cleaner pipeline visibility.
Founders
Turn founder knowledge into a sales system your team can run.
Marketing &
Sales Teams
Align lead generation, handover, follow-up, and conversion into one stronger revenue process.
See how Sales Cadence builds your sales engine:
Choose the service that solves your biggest sales bottleneck and see how we turn strategy into targeted outreach, stronger sales execution, and measurable pipeline improvement.
Email Lead Generation
From campaign strategy to booked meetings in 2–3 weeks.
Linkedin Social Selling
Build authority, grow the right network, and start better sales conversations.
Advanced Sales Training
Improve qualification, follow-up, and conversion with sales coaching.
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