93 Leads Generated for Eazy Costing

Eazy Costing helps service businesses manage jobs, inventory, quoting, invoicing and profitability through cloud-based operations software.

Their solution is built for small- to medium-sized service businesses that need better control over job costing, inventory, field service management and financial workflows.

For industries such as HVAC, refrigeration, electrical and plumbing, poor process control can quickly erode profits. Missed costs, manual admin, weak reporting and disconnected systems make it harder to know which jobs are actually profitable.

Eazy Costing had a practical solution for a market with a clear operational pain. The challenge was getting in front of the right decision-makers at businesses where manual processes were already costing time, money and visibility.

Sales Cadence built a targeted cold email campaign around service businesses likely to need better control across jobs, stock, teams and costs.

We created focused prospect lists and wrote messaging around the problems buyers already understood: job tracking issues, inventory control, quoting, invoicing, reporting gaps and poor visibility over profitability.

The campaign did not position Eazy Costing as another software tool. It focused on practical business outcomes: clearer job costing, tighter inventory control, smoother operations and better visibility for management.

Over six months, Sales Cadence contacted 7,517 prospects and generated 93 leads, resulting in a 1.24% lead rate.