65 Leads generated for Global Payment Platform - TurnStay

TurnStay helps African travel businesses reduce payment costs, improve payment success and manage cross-border transactions more easily.

Their solution is built for companies that serve international guests, including safari lodges, tour operators, villa rental agencies, and other travel businesses, where payments are directly tied to revenue and the guest experience.

For these companies, payment issues are not small admin problems. High fees, failed bookings, refund delays, chargebacks and manual finance processes all create friction for the business and the customer.

TurnStay had a strong offering for a clearly defined market. The challenge was getting in front of the right companies, reaching the right decision-makers and positioning the product as a practical commercial fix.

Sales Cadence built a targeted cold email campaign around the travel businesses most likely to feel the pain TurnStay solves.

We created focused prospect lists and wrote messaging around the outcomes that mattered most to the market: lower payment costs, fewer failed transactions, smoother guest payments and simpler payment operations.

The campaign avoided broad fintech claims and generic sales language. The message was specific to the travel industry and designed to start conversations with companies that already had a reason to care.

In three months, Sales Cadence contacted 1,373 prospects and generated 65 leads, resulting in a 4.73% lead rate.

For TurnStay, the value was not volume. It was access to relevant travel businesses with a real payments problem and a clear reason to explore a better solution.