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Privacy Policy

Privacy And Personal Information Policy

Sales Cadence (PTY) LTD. (reg 2022/452270/07), (“Sales Cadence”) is committed to the utmost highest standards of guarding your personal information when we process it through your use of our Services, our website,or any linked blogs, applications, or platforms (collectively, “the Website”), or when you share your personal information with us in any other manner. Therefore, we’ve drafted this Privacy Policy for you to read, understand and appreciate how we protect your privacy and secure your personal data (“Privacy Policy”).

Note that Sales Cadence is a private company duly registered and operating in accordance with the laws of South Africa.

Please note that terms may be defined in our Terms of Service or other policies. Make sure to read all the provisions below, as well as any other rules and policies of Sales Cadence that may be applicable and accessible to you at various times, to fully comprehend both your rights and responsibilities and ours.


Important information about Sales Cadence

Purpose of this Privacy Policy

This Privacy Policy aims to give you information on how Sales Cadence collects and processes your personal data through any form of your engagement with Sales Cadence.

Please read this Privacy Policy and any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing your personal data so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices, and is not intended to override them.

This Privacy Policy complies with, and facilitates the obligations required from, the South African Protection of Personal Information Act, No. 4 of 2013 (“POPI”), as amended.  Users with citizenships from jurisdictions other than South Africa, please note that Sales Cadence complies with all South African data protection laws when processing your personal information according to the Services as we are a South African entity operating in the South African market.

Should foreign law be applicable regarding your use of our services and/or the Website in any way, including how we may process your personal information, please contact us and we will happily engage with you on its application and your rights.

We do not process special categories of personal data. If you supply us with such information, it will immediately and automatically constitute a material breach of this Privacy Policy.


Responsible Party and Operator

Sales Cadence acts as the “Responsible Party” of your personal data in situations where we determine the processing operations regarding your personal data. At times, we may also function as an “Operator” of personal data on behalf of a Responsible Party, where the privacy terms of that Responsible Party will be applicable. This Privacy Policy is focused on our processing as a Responsible Party.

Sales Cadence has appointed an Information Officer (“IO”) and Data Protection Officer (DPO), who is responsible for overseeing questions concerning this Privacy Policy. Should you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the IO using the details set out below.

You have the right to make a complaint at any time to the South African Information Regulator’s office. We however would appreciate the chance to deal with your concerns before you approach the Regulator, to address your concerns, so please contact us in the first instance.

Our full contact details are:

  • Legal entity: Sales Cadence (Pty) Ltd.
  • Name of IO: Werner Jooste
  • Email address:
  • Postal address: 25 Stellenberg Rd, Parow, Cape Town, 7493
  • Telephone number: +27 79 109 5533


Third-Party Links

The Website may include links to third-party websites, third-party service providers, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share your data. We do not control these third-party websites and are not responsible for their privacy statements or terms. We urge you to read the privacy policy of each third party you interact with.


Updates to the Privacy Policy

This Privacy Policy version was last updated on 6 September 2023.

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.

This Privacy Policy is subject to change without notice and is updated or amended from time to time and will be effective once we upload the amended version to the Website. Your continued access or use of the Website constitutes your acceptance of this Privacy Policy, as amended. It is your responsibility to read this document periodically to ensure you are aware of any changes.


The data we collect about you 

Personal data, or personally identifiable information, means any information about both natural and juristic entities (i.e. people and companies), from which that entity can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, and transfer (“process”) different kinds of personal data about you, which we have grouped together as follows:

  • Briefing Data, including details obtained from client briefs presented to us, graphical representations, marketing plans and campaign plans;
  • Client Data including details obtained from client onboarding such as company size, revenue, employee size and industry, databases, lists and social media accounts, and client campaign information and client campaign status details;
  • Identity Data including full name, job title, or the information about your company such as company registration details and company address;
  • Contact Data including email address, postal address, mobile telephone number, business telephone number, business email address, business address, business mobile telephone number;
  • Financial Data, including bank account information ;
  • Transaction Data, including details about payments to and from you, service or performance contracts, contractual terms, contract fees, signups, invoices and other details of services you have obtained from us, or provide to us;
  • Technical Data, including internet protocol address/es, login data, browser type and version, time zone setting and location, cookies, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access the Website;
  • Usage Data, including information about how you use our company, Website, surveys, events and services; and
  • Marketing and Communications Data, including your preferences in receiving notices and marketing from us and our third parties and your communication preferences.

We collect, utilise, and share Aggregated Data, like statistical or demographic information, for any purpose. Though Aggregated Data may stem from your personal data, legally, it’s not viewed as personal data since this information doesn’t disclose your identity either directly or indirectly. An example would be our aggregation of your Usage Data to determine the user percentage accessing a specific feature on the Website. If, however, we link or combine Aggregated Data with your personal data in a way that can identify you either directly or indirectly, we regard the merged data as personal data, which will be processed in accordance with this Privacy Policy.

If we are obligated to gather personal data either by a legal requirement or under the contract’s terms we hold with you, and you neglect to furnish that data when asked, we might be unable to fulfil the contract we either have or are attempting to form with you (such as providing you services or enabling you to offer us your services). In such a scenario, we might have to revoke your access to our Website or services, but we’ll inform you if this happens at that moment.


How is your personal data collected? 

We use different methods to collect data from and about you, including through:

Direct interactions: You may give us your Client, Identity, Contact, Technical, Social Media, Usage, Transaction, Marketing & Communications and Financial Data by filling in various Sales Cadence forms, or by corresponding with us. This includes personal data you provide when you:

  • use our Website;
  • consult with us;
  • use our Services;
  • complete forms;
  • interact with us
  • provide any services to us as a service provider or independent contractor;
  • request information to be sent to you; or
  • give us some feedback.

Automated technologies or interactions: As you interact with our Website, we may automatically collect Technical Data and Usage Data about your equipment, browsing actions and patterns. We may collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.

Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources as set out below:

  • analytics providers
  • social networks
  • survey data providers
  • marketing platforms

–     search information providers
–     providers of technical, financial and/or payment services
–     publicly available sources


How we use your personal data 

We will utilise your personal data solely when the law permits and for valid reasons, something you expressly understand and agree to. Typically, we will use your personal data under the following circumstances:

where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; and/or

where we need to comply with a legal or regulatory obligation; or

where we have your express consent to do so (by accepting this Privacy Policy); or

where we need to consult with you or perform on the contract, we are about to enter into or have entered into with you;

Purposes for which we will use your personal data:

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate, and which third parties your personal data is shared with.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we rely on to process your personal data where more than one ground has been set out in the table below.


Disclosures of your personal data 

We may need to share your personal data with the parties set out below for the following purposes:

  • Internal Third Parties as set out in the Glossary;
  • External Third Parties as set out in the Glossary;
  • Specific third parties listed in the table above; and/or
  • Third parties to whom we may choose to sell, transfer, or merge parts of our organisation or our assets.

We might also look to purchase other organisations or merge with them. If our organisation undergoes a change, the new owners could use your personal data in a manner consistent with what’s outlined in this Privacy Policy.

All third parties are required to uphold the security of your personal data and handle it in compliance with the law. We don’t permit our third-party service providers to utilise your personal data for their own aims. They are only allowed to process your personal data for designated purposes and must follow our specific instructions and standards.



The Website might employ “cookies” to automatically gather information and data via standard Internet server operations. “Cookies” are little text files that a website (including ours) can use to identify repeat users, ease the user’s continuous access to and usage of a website, and let a website track user behaviour and accumulate aggregate data. This will enable the Website operator to enhance the Website’s functionality and content and use third-party tools to display more targeted advertising to a user.

The information gathered by cookies is not utilised to identify you personally. If you prefer not to have information collected via cookies, most browsers offer a simple procedure that allows you to reject or accept the cookie function. Keep in mind that cookies might be necessary to provide certain features on our Website, and if you disable cookies on your browser, you might not be able to use those features. Your access to our Website would thus be restricted. If you don’t disable “cookies”, you are considered to consent to our use of any personal information gathered with those cookies, in accordance with this Policy and any other rules or terms we may have.



We respect your right to choose how your personal data is used. If you no longer want to receive marketing from us, please unsubscribe using the links provided in the email or contact us.

You will receive marketing communications from us if you are a data subject of ours (or become one by accepting this Privacy Policy) and you have not opted-out of receiving that marketing.

Where you opt out of receiving these marketing messages, this opt-out will not apply to other personal data of yours, which we process for another lawful basis


Third-Party Marketing

Whilst we may use your personal data within our company, we will get your express opt-in consent before we share your personal data publicly with any entity outside the Sales Cadence group for marketing.


Change of Purpose

We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason, and that reason is compatible with the original purpose. Please contact us if you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose.

If it becomes necessary to use your personal data for a purpose unrelated to the original intent, we will inform you and clarify the legal grounds that enable us to do so. Be aware that, in line with the rules stated above, we may handle your personal data without your awareness or agreement if the law requires or allows us to do so.


International transfers 

We share your personal data with contractors who act as virtual assistants for us and software service providers, which may involve transferring and processing your data outside of South Africa.

Whenever your personal data is transferred out of South Africa, we make sure a similar level of protection is given to it by implementing at least one of the following safeguards:

  • We will only transfer your personal information to countries that have appropriate data protection legislation in place similar to that of South Africa; and/or

Where we use service providers, we may use specific contracts/clauses which ensure personal information is processed and secured lawfully.


Data security 

We’ve implemented security measures to stop your personal data from being unintentionally lost, misused, or accessed without authorisation, changed or disclosed by implementing data encryption whenever we can and the periodic deletion of any personal information, we’ve determined we no longer need. We also restrict access to your personal data to those employees, agents, contractors and other third parties who have a proper reason to know. They will process your personal data only according to our directions, and they are bound by a duty of confidentiality.

We’ve established procedures for handling any suspected breach of personal data, and should such a breach occur, we’ll notify both you and any relevant regulator, as required by law.


Data retention 

Your personal data will be retained only for the period necessary to accomplish the objectives for which it was gathered, including compliance with legal, financial/tax reporting, accounting, or record-keeping obligations.

The retention period for personal data is determined by evaluating the quantity, nature, and sensitivity of the personal data, the potential risk ensuing from unauthorised utilisation or disclosure, the intentions behind processing your personal data, the adherence to other South African relevant laws mandating retention, the possibility of achieving those aims through alternative means, and the relevant legal stipulations.

You have the right to request the deletion of your data; additional information on this subject is provided below.

In certain instances, we may render your personal data anonymous, to prevent identification, for research or statistical analyses, in which case we reserve the right to utilise this data indefinitely without subsequent notification to you.


Your legal rights 

You have rights in relation to your personal data, where we are the “Responsible Party” over your personal data. To learn more about or to exercise these rights, please contact us.

  • object to the processing of your personal data;
  • request the restriction of processing concerning your personal data;
  • request the correction of any inaccuracies in your personal data;
  • request the deletion or erasure of your personal data from our records;
  • request the transfer of your personal data to another party; and/or
  • exercise the right to withdraw consent where consent has been previously provided.
  • request access to the personal data we hold about you;

You will not be required to pay a fee to access your personal data or to exercise any of the rights listed. Nevertheless, we may charge a reasonable fee if your request appears to be clearly unfounded, repetitive, or excessive. In such cases, we also reserve the right to refuse to comply with your request.

To confirm your identity and ensure your right to access your personal data (or to exercise any of your rights), we may need to request specific information from you. This acts as a security measure to prevent the disclosure of personal data to someone who is not authorised to receive it. Additionally, we may contact you to ask for further information regarding your request, to expedite our response.

We endeavour to respond to all legitimate requests within a one-month period. However, should your request prove to be especially intricate or if there are multiple requests, it may necessitate a longer response time exceeding one month. In such instances, we will keep you informed and provide regular updates.



Lawful Basis 

Legitimate Interest refers to our business’s interest in managing and operating our organisation in such a manner as to provide you with optimal service and a secure experience. In processing your personal data for our legitimate interests, we take care to weigh and balance any possible effect on you (both favourable and unfavourable) against your rights. We refrain from using your personal data for any activities where our interests may be superseded by the effects on you unless we have obtained your consent or are otherwise legally obligated or permitted to do so. For further insight into how we assess our legitimate interests against any potential impact on you concerning specific activities, please do not hesitate to contact us.

Performance of Contract refers to the handling of your data in circumstances where it is essential for the fulfilment of a contract in which you are involved, or to undertake actions at your behest prior to entering into such an agreement.

Comply with a Legal or Regulatory Obligation refers to the processing of your personal data when it is obligatory to adhere to a legal or regulatory responsibility to which we are subject.

Express Consent denotes the specific and affirmed consent you have granted for our processing of your personal data by actively agreeing to this Privacy Policy.

Third Parties

Internal Third Parties are other entities or parties within the Sales Cadence group, functioning as joint controllers or processors, located in South Africa, offering IT and system administration services and conducting reporting.

External Third Parties encompass:

  • Specific third parties are delineated above;
  • Authorised third-party service providers in a contractual relationship with Sales Cadence, requiring your personal information to interact and conduct business with you in line with your utilisation of the Services;
  • Professional advisers operating as processors or joint controllers, including legal practitioners, bankers, auditors, and insurers, located in South Africa, delivering consultancy, banking, legal, insurance, and accounting services as necessitated
  • Service providers functioning as processors, situated in South Africa, offering IT and system administration services;
  • South African or other national governments and/or their corresponding authorities in adherence to anti-corruption and crime-fighting legislation; and/or

Your legal rights 

You have the right to:

  • Request access to your personal data (often referred to as a “data subject access request”). This lets you obtain a copy of the personal data we retain about you and ascertain that we are processing it lawfully.
  • Request the correction of the personal data we maintain about you. This enables you to have any incomplete or inaccurate data we store about you rectified, though we might need to verify the precision of the new information you give us.
  • Request the erasure of your personal data. This grants you the ability to request that we delete or eliminate personal data when there is no justifiable reason for our continued processing of it. You also retain the right to request that we delete or remove your personal data if you have successfully exercised your right to object to processing (as detailed below), if we may have processed your information unlawfully, or if we are mandated to erase your personal data to conform to local legislation. It must be noted, however, that we may not always be capable of complying with your erasure request for particular legal grounds, which will be conveyed to you, if relevant, at the time of your request.
  • Object to the processing of your personal data in instances where we depend on a legitimate interest (or those of a third party), and your specific circumstances lead you to object to processing on this basis, as you believe it affects your essential rights and freedoms. You also maintain the right to object if we are processing your personal data for direct marketing purposes. There may be cases where we can show that we possess compelling legitimate reasons to process your data that surpass your rights and freedoms.
  • Request a restriction on the processing of your personal data. This entitles you to ask us to suspend the processing of your personal data in these particular instances:
    • If you wish for us to determine the accuracy of the data;
    • where our use of the data is unlawful but you do not want us to erase it;
    • where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
    • you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your personal information to you or to a third party. We will provide to you, or a third party you have chosen, your personal information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform on a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal information. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain Platform access or Services to you. We will advise you if this is the case at the time you withdraw your consent. Please take note that regardless of your right to withdraw consent under POPI, other South African legislation applies and may require that we continue to process your data to comply with anti-corruption, crime-fighting and/or other national legislation, which you expressly understand and agree to.

Please confirm same is applicable to you. Special categories of personal information includes:

Race and ethnic origin.

Religious or philosophical beliefs.

Political opinions.

Trade union memberships.

Biometric data used to identify an individual.

Genetic data.

Health data.

Data related to sexual preferences, sex life, and/or sexual orientation.

Each of the below categories must be applicable to Sales Cadence and the data it is data processing. For example, on the current website Sales Cadence does not have a profile creation aspect and therefore Client Profile Data may not be applicable to Sales Cadence.

Please confirm if you require this information from a Client. ID numbers are sensitive information and should only be processed if necessary.

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