GDPR: The GDPR (General Data Protection Regulation) is a regulation in EU law on data protection and privacy in the European Union (EU) and the European Economic Area (EEA). It addresses the transfer of personal data outside the EU and EEA areas. The GDPR aims primarily to give individuals control over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. It was enforced on May 25, 2018.

POPIA (Protection of Personal Information Act): The POPIA is a South African law that includes provisions to protect personal information. It mirrors many of the GDPR’s principles and aims to ensure that South African businesses respect and protect the privacy of the Personal information they handle. The POPIA applies to any person or company that keeps any type of records relating to the personal information of anyone, unless those records are subject to other legislation which protects such information more strictly. It came into full effect on July 1, 2021.

Yes! Compliance is integral to our operations. Our campaigns are designed with Legitimate Interest and relevance to the recipient’s needs. We also always provide a way to opt out of future communications. We always maintain compliance in data collection, storage, and processing. We never use people’s personal email addresses, only their professional email.

Before initiating your campaigns and related activity, we assess your product or service’s relevance to your target market. We only do B2B sales and marketing using Legitimate Interest as the basis for our outreach. We welcome all the data protection acts as they are designed to protect information and decrease the number of spam messages you receive.

Marketing and Sales have evolved from door-to-door and random phone dialling to relying more on customer data (often found online). GDPR and POPIA are a set of rules that govern the circumstances and way in which data can legally be processed.

GDPR and POPIA also introduce penalties for not sticking to the rules. It also sets out the framework for which data types are considered Private, and should be treated as such. The GDPR establishes guidelines to identify what constitutes Private or Personally Identifiable Information (PII).

Under GDPR and POPIA, your business requires a Data Protection Officer (DPO) if it regularly monitors individuals or processes sensitive data on a similar scale. DPOs play a crucial role in ensuring compliance with GDPR and POPIA.

At the very least, it’s recommended that you appoint a compliance officer. This role could be fulfilled by an in-house staff member, such as the Founder or a Manager, or sourced through a compliance support service.

We collaborate closely with you to understand your offering and the pain you solve for your clients. Then,

we craft your campaigns to resonate with your audience and start a conversation.

Here are some guidelines we follow to ensure successful campaigns:

• Use a clear and concise subject line.
• Keep messages as short as possible without sacrificing essential details.
• Ask for the meeting.
• “You” vs “I” focus. Refer to the prospect at least three times more than to yourself.
• Never use jargon or language that is difficult to understand. Keep it simple.
• Personalised outreach so the recipient understands the email is specifically intended for them.
• Appropriate, timely follow-up
• Craft messages to start conversations rather than pitch your offering.

We iterate and make changes as we get feedback from your market. We never ‘set and forget’; we’re

always looking to optimise and find better ways to connect with your prospects.

Great question! A spam email is an untargeted message sent to thousands without personalisation. The sender does not understand who you are, and the primary purposes of these emails are typically advertising, scamming, or spreading malware. Spam emails, which aren’t beneficial or relevant to the recipient, usually end up in a user’s spam or junk folder. Moreover, sending such emails often violates numerous laws and regulations.

On the other hand, a well-crafted cold email is like a respectful knock on your prospect’s office door. This type of email is personalised, relevant, and provides value to the recipient. Although unsolicited, these emails are targeted and tailored to the recipient, adhering to email marketing laws such as legally acquiring their contact information and providing an unsubscribe option. By considering your offering and their situation, you have identified a potential fit, giving them a reason to respond positively.

Results is the name of the game. The Positive Response (or Discovery Call) is our ultimate aim with every message. Leads come in different shapes and sizes, and we classify them in order of ‘hotness’ (hey, leads are sexy!).

– Positive Response
– Referral
– Deferred Interest
– (Polite declines) Not a lead, but has future potential.

• The Positive Response/ Meeting. This is our prime objective. A typical positive response is
  something like: “Hi, this sounds good. I’m available to chat next Tuesday…
• Referral. We always engage the top decision-makers first. Sometimes they don’t have time to meet personally, or have a team member who handles similar requests. In these cases, you get referred to another person in the company.
• Deferred Interest. This is when there is a potential need, but the timing isn’t right. In these cases, we set a reminder to follow up in a few months.
• Polite Decline. To be clear, a Polite Decline is not a lead. With the right strategy, however, it can be turned into a lead in the future. For example, if a person responds with: “Hi, thanks for reaching out, but we just started with a provider and are sorted for now”, then it’s worth following up in 3-6 months. Their situation may have changed, and they could require your service now.

Prospecting is a cumulative process, and achieving positive outcomes sometimes takes time. While some meetings come in the first month, prospecting can take a few weeks to gain momentum. Based on responses and feedback from prospects, we refine our messages to ensure it gets better all the time.

Instead of hiring a full-time salesperson, working with us is a smart and cost-effective business decision if you’re looking to generate leads quickly.

You can leverage our expertise, systems and methods without incurring the additional costs of recruitment, training, benefits, and infrastructure. You gain access to a team of professionals, skilled in sales and marketing, to tap into different markets.

You can expand or contract services as needed, providing the flexibility that hiring a dedicated salesperson cannot offer. Lastly, and perhaps most importantly, should you ever wish to cancel your service with us, you can simply give a month’s notice. Not so simple when an employee isn’t delivering the results you require

We do not have any geographical restrictions. Wherever you’re based, wherever you wish to go, we can help.