How We Helped Helm Open Doors With Major Corporate Brands

Helm is a premier, award-winning CX innovation company based in Johannesburg, South Africa. 

They design and build managed, AI-powered customer experiences, helping brands reduce the cost of customer interactions and increase profitability on large scales. 

Their solutions are built for large corporates, where complex customer journeys, high support volumes and fragmented communication can directly affect customer satisfaction, operational efficiency and brand perception.

Before launching outbound campaigns, Sales Cadence first helped Helm revalidate their existing data. We also helped them implement a CRM, giving the team a more structured way to manage contacts, track activity, and follow up on opportunities.

Once the foundation was in place, the challenge was clear: Helm needed to get in front of the right decision-makers at the right companies.

That meant the campaign could not rely on broad outreach, generic AI messaging or vague digital transformation language. Selling into corporates requires sharper targeting, stronger positioning and a clear reason for senior people to pay attention.

Sales Cadence built the outbound email campaigns around Helm’s ideal customer profile.

We identified relevant accounts, mapped decision-makers and created messaging focused on the commercial outcomes Helm could help deliver: better customer experience, reduced support friction, improved automation and more scalable customer communication.

The campaign was designed to start real conversations with companies where CX was already a business priority.

That focus helped Helm generate meetings with major brands, including Astral Foods, Audi, Tongaat Hulett, Col’Cacchio, RTT and Forvis Mazars.

For Helm, the value was not volume for volume’s sake. It was access to the right type of companies, with the right level of complexity and the right potential need for their solution.