Storehub.io helps eCommerce businesses streamline ordering, stock sync and price management by integrating accounting systems such as Sage and Xero with eCommerce platforms such as WooCommerce, Shopify and Takealot.

Their software helps retailers, wholesalers and manufacturers reduce manual work, improve data flow and manage operations more efficiently.

Storehub already had a strong product and an active sales team. The challenge was not a lack of effort; it was structure.

As the business grew and internal changes were taking place, the team needed clearer sales processes, better CRM discipline, cleaner data, stronger collaboration between sales and marketing, and more consistent support for the BDMs responsible for creating and closing opportunities.

Sales Cadence was brought in to strengthen the sales function from the inside. We worked with the team to reduce friction, create better alignment and give the BDMs practical support in the areas that affect day-to-day sales performance.

That included helping the team source and work with more valid, qualified data, improve CRM hygiene, sharpen closing techniques, support recruitment and steer sales activity in the right direction.

The work was not limited to theory or one-off advice. It was hands-on consulting designed to improve how the team operated, communicated and executed.

For Storehub.io, the value was not only more sales activity. It was a more structured, focused and productive sales environment.

Sales Cadence helped Storehub improve teamwork, reduce friction and build stronger sales foundations so the team could operate with more clarity, better data and a sharper commercial direction.

Helm is a premier, award-winning CX innovation company based in Johannesburg, South Africa. 

They design and build managed, AI-powered customer experiences, helping brands reduce the cost of customer interactions and increase profitability on large scales. 

Their solutions are built for large corporates, where complex customer journeys, high support volumes and fragmented communication can directly affect customer satisfaction, operational efficiency and brand perception.

Before launching outbound campaigns, Sales Cadence first helped Helm revalidate their existing data. We also helped them implement a CRM, giving the team a more structured way to manage contacts, track activity, and follow up on opportunities.

Once the foundation was in place, the challenge was clear: Helm needed to get in front of the right decision-makers at the right companies.

That meant the campaign could not rely on broad outreach, generic AI messaging or vague digital transformation language. Selling into corporates requires sharper targeting, stronger positioning and a clear reason for senior people to pay attention.

Sales Cadence built the outbound email campaigns around Helm’s ideal customer profile.

We identified relevant accounts, mapped decision-makers and created messaging focused on the commercial outcomes Helm could help deliver: better customer experience, reduced support friction, improved automation and more scalable customer communication.

The campaign was designed to start real conversations with companies where CX was already a business priority.

That focus helped Helm generate meetings with major brands, including Astral Foods, Audi, Tongaat Hulett, Col’Cacchio, RTT and Forvis Mazars.

For Helm, the value was not volume for volume’s sake. It was access to the right type of companies, with the right level of complexity and the right potential need for their solution.

Eazy Costing helps service businesses manage jobs, inventory, quoting, invoicing and profitability through cloud-based operations software.

Their solution is built for small- to medium-sized service businesses that need better control over job costing, inventory, field service management and financial workflows.

For industries such as HVAC, refrigeration, electrical and plumbing, poor process control can quickly erode profits. Missed costs, manual admin, weak reporting and disconnected systems make it harder to know which jobs are actually profitable.

Eazy Costing had a practical solution for a market with a clear operational pain. The challenge was getting in front of the right decision-makers at businesses where manual processes were already costing time, money and visibility.

Sales Cadence built a targeted cold email campaign around service businesses likely to need better control across jobs, stock, teams and costs.

We created focused prospect lists and wrote messaging around the problems buyers already understood: job tracking issues, inventory control, quoting, invoicing, reporting gaps and poor visibility over profitability.

The campaign did not position Eazy Costing as another software tool. It focused on practical business outcomes: clearer job costing, tighter inventory control, smoother operations and better visibility for management.

Over six months, Sales Cadence contacted 7,517 prospects and generated 93 leads, resulting in a 1.24% lead rate.

TurnStay helps African travel businesses reduce payment costs, improve payment success and manage cross-border transactions more easily.

Their solution is built for companies that serve international guests, including safari lodges, tour operators, villa rental agencies, and other travel businesses, where payments are directly tied to revenue and the guest experience.

For these companies, payment issues are not small admin problems. High fees, failed bookings, refund delays, chargebacks and manual finance processes all create friction for the business and the customer.

TurnStay had a strong offering for a clearly defined market. The challenge was getting in front of the right companies, reaching the right decision-makers and positioning the product as a practical commercial fix.

Sales Cadence built a targeted cold email campaign around the travel businesses most likely to feel the pain TurnStay solves.

We created focused prospect lists and wrote messaging around the outcomes that mattered most to the market: lower payment costs, fewer failed transactions, smoother guest payments and simpler payment operations.

The campaign avoided broad fintech claims and generic sales language. The message was specific to the travel industry and designed to start conversations with companies that already had a reason to care.

In three months, Sales Cadence contacted 1,373 prospects and generated 65 leads, resulting in a 4.73% lead rate.

For TurnStay, the value was not volume. It was access to relevant travel businesses with a real payments problem and a clear reason to explore a better solution.

How Sales Cadence Boosted a Leading EdTech Company’s Leads by 280%

Summary

This case study documents the journey of Eiffel Corp, a leading EdTech company that saw remarkable growth in its leads, thanks to the systematic and strategic approach we undertook. The company’s new leads leapt from six to twenty meetings in less than two months, marking a 280% increase from previous months.

Client Overview

Eiffel Corp is a leading player in the EdTech industry in Africa and partners with academic institutions to enable greater access to a meaningful education. Before our engagement, Eiffel Corp hadn’t yet taken an outbound approach focusing on proactive emails and mainly relied on traditional marketing channels and word of mouth to generate leads.

The Challenge

How to quickly generate more leads with a limited marketing budget. Within a few short weeks, we had to plan, strategise and execute a lead generation plan to increase lead generation.

Our Approach

We did a mini audit of the company’s existing marketing and sales strategies, analysing their campaigns, marketing and sales collateral, target audience, and how they were received in the market.

We refined our targeting techniques, messaging, and engagement strategies from the mini-audit. We refined the target audience to focus on educational institutions’ decision-makers and middle and senior managers.

We formulated the messaging to communicate the unique value proposition of their product suite. This involved using direct and impactful language to spark curiosity and highlight the tangible benefits of Eiffel Corp’s products and services.

Results

Within the first two months, we generated an average of twenty new leads. The targeted approach and short, personalised and impactful emails resulted in meaningful engagement, more interest and more meetings. This significant improvement in lead generation has provided the company with the momentum needed to expand its market presence and drive future growth.

Conclusion

This case study demonstrates how a systematic and strategic approach to proactive (cold) emailing can overcome lead generation challenges and stimulate significant growth. By clearly defining the target audience and creating messaging that resonates, we were able to drive a 280% increase in monthly new meetings. This success underscores the power of a well-planned, hyper-personalised and targeted email campaign.

Empowering Success for BEST Through Enhanced Sales Strategies

Summary

This case study outlines our transformational journey with BEST, a reputable provider of SAP add-on modules. We helped BEST refine its sales processes, improve lead generation capabilities, train Account Executives, refine discovery calls, simplify proposals, employ advanced negotiation techniques, and significantly improve sales processes.

Client Overview

BEST is an industry-leading provider of SAP add-on modules and offers large organisations solutions to automate various accounting processes inside SAP. BEST helps to significantly reduce manual, error-prone, and time-consuming reconciliations, resulting in substantial time and resource savings for their clients.

The Challenge

Despite boasting a powerful product suite, a formidable market reputation, and a solid lead generation system, BEST had challenges in its sales process that hindered their capacity to fully exploit revenue potential.

Our primary objective was to scrutinise BEST’s existing sales procedures, suggesting and executing strategies for improvement. The sales tactics employed by the Account Managers and technical sales personnel, particularly their approach towards new leads, stood as the central focus of our engagement.

We identified inconsistencies, a lack of structure in the sales team’s discovery calls, and a need for refinement in their proposals as critical areas requiring attention. Consequently, our assignment revolved around diagnosing these issues and formulating a comprehensive solution to stimulate an upswing in sales.

Our Approach

Our strategy started with a deep dive into BEST’s current sales methodology. We assessed their sales funnel, focusing on the three key areas identified for improvement: discovery calls, proposal structure, and overall process refinement.

Enhancing Discovery Calls: We listened to how discovery calls were handled. We noted areas where the team was doing well and provided recommendations and training on techniques to improve the quality of discovery calls. This focused on understanding customer needs, active listening, effective questioning, and identifying key decision-makers.

Refining Proposals: We worked with BEST to enhance their proposal structure. This included clarifying the value proposition, presenting solutions to customer pain points, and shortening and restructuring proposals. This allowed prospects to better digest and understand what was proposed, and clearly articulate the benefits of the SAP add-on modules.

Process Refinement: We introduced more rigorous sales process management, including better qualification/disqualification of leads, structured follow-ups, and better utilisation of CRM systems for improved tracking and analytics.

Results

The results of our partnership with BEST were both immediate and significant. The enhancements to the discovery calls resulted in better identification of client needs, enabling BEST to position products more effectively. With a more persuasive proposal structure in place, BEST was able to demonstrate clear value to potential customers, shorten lead times and increase sales.

Moreover, the improved sales process meant the BEST sales team could manage their sales funnel more efficiently, leading to better resource allocation and increased effectiveness and efficiency.

Conclusion

This case study is a testament to the power of effective sales process management. We significantly enhanced BEST’s sales performance by improving discovery calls, refining proposal structures and overall sales process management. Our journey with BEST illustrates our commitment to empowering businesses to achieve their sales goals through tailored Lead Generation, Account Management, and Leadership consultation.

Pioneering New Frontiers of Growth for Valossa Through Effective Lead Generation.

Summary

This case study chronicles our collaboration with Valossa AI, an innovative AI company specialising in automatic video preview creation. We helped Valossa penetrate new markets by crafting resonant messages that effectively engaged prospects.

Client Overview

Valossa is a cutting-edge AI company that uses advanced machine learning to facilitate automatic video preview creation, eliminating the need for manual preview creation. Valossa provides unparalleled video recognition and content intelligence technology to capture new value of growing video volumes.

The Challenge

Valossa’s primary objective was to penetrate untapped markets and establish itself as a leading player in video recognition AI. The challenge lay in understanding these new markets, identifying potential clients, and crafting compelling messages to resonate with prospects for meaningful engagement.

Our Approach

Our strategy focused on a comprehensive understanding of Valossa’s technology and the market it wishes to penetrate, segmentation of potential clients, and compelling message crafting to ensure meaningful communication and engagement.

Market Analysis: We conducted an extensive analysis of video production companies in the USA and Europe, studying the dynamics of video production companies and their unique needs and pain points.

Prospect Segmentation: We segmented potential clients based on our market analysis, identifying those who would benefit from Valossa’s solutions.

Message Crafting: We then crafted compelling, personalised messages that resonated with these prospects. Our messages highlighted how Valossa’s services could address their unique needs and streamline their video production process, adding value to their operations by eliminating manual work.

Outreach Strategy: We developed an effective outreach strategy, leveraging proactive emails to ensure our messages reached the target audience at the right time.

Results

Our approach led to significant engagement and ROI for Valossa. Our campaigns resonated with prospects, increasing engagement and conversations. The outreach strategy ensured that these messages reached the right audience at the right time, further amplifying their impact.

Within the first few months, we saw an uptick in interest from American video production companies. Within six months, Valossa had made substantial inroads into the American and European markets, securing numerous leads and partnerships.

Conclusion

This case study stands testament to the power of understanding a new market and crafting compelling, resonant messages to engage potential clients. Our strategic approach helped Valossa make significant strides in previously untapped markets. This journey underscores our commitment to empowering our clients to achieve their growth and expansion goals, no matter how challenging the market.

Increasing leads by 500% for a LegalTech Firm Through Cold Emailing.

Summary

This case study outlines our work with a rising LegalTech firm to significantly boost their lead generation. Within two months, we managed to elevate our client’s new monthly leads from four to twenty – a remarkable 500% increase.

Client Overview

Our client (who chose to remain anonymous) is a growing LegalTech company that offers advanced, user-friendly solutions to streamline legal document creation and digital signatures. They are taking on well-established, international players in the market.

The Challenge

With only four new monthly meetings, our client’s lead generation was significantly below their potential. This deficiency in business prospects impeded their growth and limited their industry footprint. Having tried various routes, including hiring outsourced BDMs and agencies, they only generated four new monthly meetings.

Our Approach

We started the project by conducting an in-depth analysis of the company’s ICP (Ideal Customer Profile) marketing & sales collateral, existing processes, and go-to-market strategy.

Identifying the Right Prospects: Through detailed market research, we honed in on key industry decision-makers who would most benefit from our client’s solutions.

Crafting Compelling Content: We designed proactive emails to communicate the unique value proposition of our client’s solutions. This involved creating tailored emails that addressed potential clients’ pain points and showcased how our client’s solutions could help.

Optimising Email Frequency and Timing: We strategised and executed the perfect frequency and timing of emails, sending them at optimal days and times when they were most likely to be opened and read.

A/B Testing: We regularly conducted A/B testing to measure the effectiveness of different email variants, which helped fine-tune our approach over time.

Results

Our strategic approach resulted in immediate improvements in lead generation. The newly identified prospects, personalised approach and well-crafted email campaigns led to a nearly five-fold increase in engagement and leads generated. By optimising the email frequency, timing and messages, we reached our audience when they were most responsive.

The A/B testing provided invaluable insights that allowed us to continually refine our approach, increasing engagement rates.

By the end of the third month, the number of new monthly meetings had risen to twenty per month.

Conclusion

This case study demonstrates the transformative power of a strategically designed and executed cold emailing campaign. By identifying the right prospects, crafting compelling content, optimising email frequency and timing, and using A/B testing to refine our strategy, we increased our client’s monthly meetings from four to twenty – a staggering 500% increase. This success story embodies our commitment to providing our clients with the tools and strategies necessary to thrive in their respective markets.